Your voicemail costs $12K–$45K a month. asapandsooner costs $299.
An AI receptionist for cannabis packaging distributors. Answers your off-hours calls, recognizes your SKUs, quotes small orders on the spot, and hands warm leads to your team before 8:30 AM. The math on the right is from real distributor call logs.
Real AI receptionist. Ask about pricing, stock, urgent orders. No signup needed. Can’t call right now? Book a 15-min slot →
Private beta. No card required. First conversation is 15 minutes over Zoom.
ASAP and Sooner ROI calculator
Pick your distributor’s size
Sizing basis: $5M – $10M ARR
Based on 3 months of real distributor call logs in the space (Q2 2026), scaled sublinearly by ARR (0.65 exponent — larger distributors get proportionally fewer inbound calls per dollar of revenue thanks to more channels).
One recovered call, timed
This is what a $2,000 order sounds like when the AI answers.
A buyer dials at 5:47 PM. Under the old status quo, this call becomes a voicemail, then a busy signal at 8:31 AM tomorrow, then an order for a competitor. With ASAP and Sooner, it’s a qualified lead in your inbox 41 seconds after hangup.
- 0:00ASAP and Sooner answers. Recording consent disclosed.
- 0:12Identifies the SKU on first mention (Mylar exit bag, 3.5g). No repeat-back-slowly.
- 0:34Quotes $0.42/unit at 5K (under $300, safe to autonomously quote).
- 0:58Captures name, phone, ship-to, quantity, urgency.
- 1:15Buyer hangs up satisfied. AI writes up a structured order card.
- 1:56Structured order intent + transcript emailed to sales@.
Captured order intent
SKU
Mylar exit bag, 3.5g
Quantity
8,000
Ship to
Denver, CO
Urgency
Standard
The problem you already know
The buyer you paid to acquire won’t leave you a voicemail.
Every day, one or two net-new leads dial your line inside the exact windows your reps aren’t there. You paid for the click. You paid for the SEO. You paid for the referral. And then voicemail did the rest.
The morning window
7:00 – 8:29 AM
Where your reps are
Your reps are still on the freeway, in the drive-thru, or logging into their CRM. Nobody's picking up the line.
What voicemail actually does
The buyer waits 90 seconds through your greeting to be told to leave a message.
Outcome
They hang up before the beep and dial the next distributor. They keep dialing until someone answers.
The end-of-day window
4:01 – 5:00 PM
Where your reps are
Your reps are packing up, walking out, or already on I-5 heading home. The last inbound of the day rings into silence.
What voicemail actually does
Same 90-second gauntlet, same request to leave a message they weren’t going to leave anyway.
Outcome
They call your competitor. Your competitor picks up. Your competitor gets the PO.
The truth about voicemail
Voicemail is the worst of both worlds. You make the buyer wait a minute or two to be told to leave a message they were never going to leave.
A net-new prospect calling after hours isn’t hunting for a relationship — they need pricing, stock, and to move on with their day. They dial the next distributor and keep dialing until somebody picks up. Whoever picks up first almost always gets the PO.
Time-of-day distribution measured from Q2 2026 distributor call logs in the space. Segment shares are operator estimates from seven years in cannabis packaging distribution. Direction holds across distributors of every size we’ve seen.
The proof, not the pitch
Callback conversion for new prospects is not low. It’s zero.
We pulled 3 months of Aircall logs from a cannabis packaging distributor (April, May, June 2026), joined them against Shopify order IDs, and counted how many first-time-customer off-hours callbacks actually became revenue.
Q2 2026 · Aircall + Shopify audit
First-time-customer off-hours callbacks that resulted in a Shopify order over 3 months.
Reps attempted callback on 23 of 23. The buyer had already moved on by the next morning. Every single one.
For context — existing customers
Existing-customer callbacks that converted, recovering $4,431 over the same window. Callback works when the buyer already knows you. It doesn’t when they don’t.
What this means for you: your paid-ad clicks, your SEO impressions, your referral calls — every first-touch new prospect that hits your voicemail after 4 PM or before 8:30 AM is currently converting at the same rate as this audit. Not low. Zero.
ASAP and Sooner is designed to convert that number to something greater than zero on the first ring. Same buyer, same intent, but they never hear your voicemail.
Methodology: joined the distributor’s Aircall inbound log (April–June 2026, out-of-opening-hours calls only, first-time-customer flag set by the operations team at time of call) against Shopify order history keyed by customer phone number. “Converted” means a Shopify order attributed to that caller within 30 days of the missed call.
How it works
Three steps between voicemail and a warm callback.
ASAP and Sooner isn’t trying to close orders autonomously. It stops the buyer from moving on, captures enough to make your 8:30 AM callback feel personal, and hands the sale back to your rep with all the context.
Point your off-hours calls at ASAP and Sooner
Forward calls between 4:01 PM and 8:29 AM plus weekends, or port a number over. Onboarding takes 3–5 business days. You send us your catalog once — we handle the plumbing so the AI always knows your SKUs, prices, and what's in stock.
ASAP and Sooner answers like your best sales rep after hours
Recognizes packaging vocabulary (Mylar, exit bags, child-resistant, dram, pre-roll tubes). Quotes small orders on the spot, defers anything over $300 aggregate to your team. Captures caller name, phone, email, quantity, urgency, and intent.
Structured order intent lands in your rep’s inbox
By 8:30 AM your sales team has a triaged queue. Urgent flags surface first with an [URGENT] subject prefix. Your rep calls back within 60 minutes of open, buyer picks up because the exchange was already useful.
What’s in v0.1
Small on scope. Deliberate on the edges.
ASAP and Sooner v0.1 does one thing: recover after-hours calls without embarrassing you. Everything else — self-serve catalog uploads, multi-tenant scaling, urgent SMS pager, customer-facing dashboards — arrives when pilots ask for them.
Speaks packaging
200+ SKU terms biased into the recognizer so Mylar, exit bags, dram sizes, and pre-roll tubes come through cleanly on the first try.
Five FAQ patterns covered
Product carriage, volume pricing, stock availability, ETA to zone, and email-me-the-invoice all handled from your catalog.
$300 order cap, hard-coded
Any quote where unit price × quantity exceeds $300 defers to human confirm. Small orders convert autonomously; larger ones become a warm callback.
Urgent flag routes to your on-call
When a caller says "urgent" or "need it today," the intent record gets an [URGENT] prefix and lands with your on-call rep first.
Recordings + transcripts for every call
Replay any call, read the transcript, thumbs-up or down each lead. Your weekly review meeting has real evidence, not vibes.
Isolated by tenant, audited by log
Every pilot runs in its own workspace. Break-glass access to your data writes an append-only event to an external log we cannot mutate.
The window
When was the last time you had an edge nobody in your industry was using?
Cannabis packaging is a small enough industry that you can name your top ten competitors from memory. Right now, none of them are answering their after-hours calls with AI. Not one. This will not be true for long.
First to run Google Ads in your vertical
The distributors who bid on packaging keywords when everyone else was still buying trade magazine ads.
Now every distributor in the space is bidding against you. Clicks cost 4× what they did in 2010.
First to run SEO in your vertical
The distributors who wrote long-form content on child-resistant compliance while everyone else fought for the same three keywords.
Now organic search is a mud pit. First page belongs to whoever hired the SEO team six years ago.
First to run true CRM automation
The distributors who set up quote-follow-up sequences while your reps were still copy-pasting from templates.
Now every serious operator has a HubSpot instance. Table stakes.
First to answer every off-hours call with AI
You. If you move now. We’ve verified zero cannabis packaging distributors currently answer their after-hours line with an AI receptionist.
In eighteen months, every distributor in the space will have one. Right now, exactly none of them do.
Imagine the golden years of being the first distributor in your space to run Google Ads. This is that.
We’re taking three pilot slots for the private beta and then closing the door on this vertical for the year. When the second one signs, every cold email your competitor gets from us goes to whichever of their accounts we haven’t already sold to.
Why we’re building this
Seven years operating in this space. Same lost-revenue pattern, quarter after quarter.
I’ve spent the last seven years on the operator side of cannabis packaging distribution. Every quarter, the same pattern stared back at me: buyers ringing after 4 PM, hitting voicemail, never coming back. Callback conversion was effectively zero. Nobody in this vertical was building the fix.
Earlier this year I pulled call logs from a distributor in the space and did the math. The lost revenue was consistently in the tens of thousands per month once you scaled it. That’s the number the calculator above is built from.
ASAP and Sooner is what I wish had existed the first time I watched a $2,000 order go to whichever competitor answered first. The name comes from an old investment banking memo that ended with “please let me know asap or sooner” — that’s the promise: we answer at the speed of asap and sooner. Data isolation is real (per-tenant workspace, external audit log). NDA on request before the first call.
Gibran Rubio
Co-founder, ASAP and Sooner · 7 years operating in cannabis packaging
Ivo Rubio (co-founder) handles sales, onboarding, and every phone call that isn’t a code review. If you’re a pilot, one of us is answering within a business day, every time.
Private beta pricing
$299 per month. First 30 days free.
No card required to start. We ship, you run traffic, we review together each week. If the recovered revenue isn’t obviously worth $299 by day 30, we part friends.
Locked for the first 12 months on any beta pilot who ships v0.1 with us.
What we ask in return
One 30-minute intro call
15 minutes to understand your off-hours pattern, 15 to walk you through the product.
Weekly 20-minute review
Thumbs up/down on captured leads. Sharpens the AI on your specific catalog every week.
A committed 60-minute rep response
When your rep opens the day, AI-captured leads get called back within an hour. That's the whole product promise.
Straight answers
The questions distributors actually ask.
If your question isn’t here, email hello@asapandsooner.com. Gibran or Ivo will answer within a business day. No sales team, no ticketing loop.
Stop paying Google Ads to send buyers to your voicemail.
Three private-beta pilot slots open. First conversation is 15 minutes. You’ll have a working prototype answering your calls within a week.